Glenfiddich Perpetual Collection poised for centre stage in Singapore

Fab four: The Glenfiddich Perpetual Collection.

William Grant & Sons is returning to the 2023 TFWA Asia Pacific Exhibition & Conference with an eye-catching, two-storey stand (Basement 2 N19) that underscores its investment in, and commitment to, the region’s travel retail channel.

The Glenfiddich Perpetual Collection – the company’s biggest launch in global travel retail in the past decade – will be a key focus at the Singapore show.

The Perpetual Collection features four single malt whiskies, each matured within vats that have never been emptied, adding continuous layers to flavours. It made its debut in the channel in August 2022.

READ MORE: Glenfiddich’s immersive airport pop-ups spotlight TREX Perpetual Collection

Celebrating the regional resurgence

The launch of the Glenfiddich Perpetual Collection has been supported by its immersive airport pop-up concept, at key APAC locations including Haikou Meilan, Singapore Changi and Taiwan Taoyuan.

The Glenfiddich Perpetual Collection features four single malt whiskies, each matured within vats that have never been emptied.

Visitors to William Grant & Sons’ stand in Singapore will be able to experience the digital screens with motion sensors that were used so successfully in Changi airport to maximise the awareness and visibility of this innovative new single malt collection.

“As the world continues to recover from the unprecedented challenges of the Covid pandemic, we are thrilled to now see a strong resurgence in passenger traffic across Asia Pacific,” noted William Grant & Sons, Managing Director, Global Travel Retail, David Wilson.

“Whilst the pandemic was disruptive, it also provided us with the opportunities to work closely with our valued partners and continue to offer exciting brand and consumer experiences.”

A travel retail exclusive, The Perpetual Collection is Glenfiddich’s biggest launch in the channel within the past decade.

Wilson added: “Our new Glenfiddich Perpetual Collection, which is exclusive to travel retail, has brought fresh excitement for Glenfiddich and [the channel]. It has been one of our biggest launches to date, achieving excellent distribution, brand awareness and excitement.

“We are delighted to join our fellow industry colleagues at this year’s TFWA Asia Pacific in Singapore to celebrate the encouraging progress of our channel, reaffirming our commitment to providing exceptional travel experiences for our valued customers.”

William Grant & Sons will host a happy hour on its stand from 5:30-6:30pm on May 9 and May 10.

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