Treasury Wine Estates (TWE) has revealed details of a partnership between its Wolf Blass wine brand and Changi Airport Group’s iShop Changi tax free shopping platform in the build-up to Chinese New Year.
Consumers can purchase Wolf Blass wines which are exclusively available on the platform at tax free prices without travelling.
According to TWE, 188 custom-made travel-sized cream and gold mahjong sets are available with a minimum purchase of $380 on select Wolf Blass wines. TWE says the set is an ideal gift for family and friends while ushering in the Year of the Ox. The promotion runs until the end of January 2021 while stocks last.
Simon Carter, General Manager, Global Travel Retail, Treasury Wine Estates commented: “We hope this mahjong set brings a sense of celebration as we start ushering in Chinese New Year, one of the biggest celebrations for our Chinese consumers.
“Travel retail has always highlighted the sense of wonder and freshness and we hope this gift with purchase continues to ignite that emotion among our consumers. This limited-edition mahjong set makes a collectible gift and souvenir to have delivered to our loved ones this festive season.”
Established in 1966, Wolf Blass wines are made from a wide range of grapes and styles representing the best of Australia.
Asia & Pacific,