World Debut for Frederique

By Doug Newhouse |

Nuance-Watson (HK) says it ‘takes pride’ in being the first among all airports in the world to present Frederique Constant’s new ‘Amour Heart Beat’ Ladies Automatic Collection, at The Atrium & The Plaza department stores, at Terminal 1, Hong Kong International Airport (HKIA).

The collection was designed by celebrity ShuQi who is hugely popular in the Greater China region.

Clarice Au, General Manager of General Merchandise, Boutiques & Speciality Stores for Nuance-Watson (HK), said: “Apart from top quality and excellent craftsmanship, nowadays customers also see watches as a sophisticated expression of individual style. They desire the gratification of exclusivity and added values. 

“Thanks to Frederique Constant for their trust and confidence in our enduring partnership, this world debut reinforces our constant quest for innovations and uniqueness to respond to customers’ desire and heighten the excitement of our merchandise offer.

‘PIVOTAL PLATFORM’ FOR CHINESE
“We shall strive to remain a pivotal platform for brands to promote new product launches to airport customers from the Greater China region and the world, and further contribute in enhancing HKIA’s reputation for uniqueness.”

As Frederique Constant’s Brand Ambassador, ShuQi designed the Amour Heart Beat timepieces to reflect all the values and aspirations of today’s women. ShuQi flew to Geneva to create the collection in close collaboration with the designers and manufacturers of the brand, becoming involved in the extensive process from designing to settling the final details.

The ultimate collection consists of four styles. With a gently rounded case – either in stainless steel or in rose gold plated – each Amour Heart Beat timepiece features a decorated dial with a diamond-set, heart-shaped guilloché decoration in the centre and a mother of pearl outer ring finishing.

As with the entire Ladies Heart Beat Collections, for every Amour Heart Beat watch sold, Frederique Constant donates the cost of a life-saving heart scan to the International Children’s Heart Foundation.

 

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