Ahead of the boutique’s official opening on 26 June, over 200 VIPs, customers, trend and fashion KOLs attended a launch party (23 June).
Founded by Jinkoo Lee in Seoul in 2018, XOXOGOODBOY was created ‘with the intention of providing customers with everyday clothing made with unexpected, high-quality details,’ said DFS.
The brand boasts an impressive fanbase of Korean and Chinese celebrities, according to DFS, who say that Lee’s experimental use of colour and fabrics reflect a high energy attitude and are the design focus of all XOXOGOODBOY items.
“Whether through stripe contrast, colour block splicing or gradient smearing, consumers can expect a highly integrated, visually balanced and comfortable wearable item,” added the retailer.
“The entry of XOXOGOODBOY brings new vitality to T Galleria by DFS, Sydney and attracts a younger generation of consumers with its unique and trendy designs,” said Prashant Mahboobani, Vice President Retail Operations Oceania, DFS Group.
“We are pleased to be the exclusive retailer to launch XOXOGOODBOY in Australia and are committed to providing our customers with more of the latest, on-trend brands for an unforgettable in-store experience.”
From 26 June, visitors to the boutique are eligible to receive exclusive gifts and promotions in celebration of the launch.