Abdulla Ajmal, CEO, Ajmal Group.

VIDEO ▶️: China’s millennials and Gen Z are “changing the game” when it comes to fragrance consumption among this nationality group, according to Abdulla Ajmal, CEO, Ajmal Group, who is looking to capitalise on the opportunities this presents for the company’s travel retail presence across Asia.

The fast-paced growth of Chinese travellers is among the topics he shares his opinion on in this piece to camera, filmed on location at the TFWA Asia Pacific Exhibition & Conference in Singapore earlier this month.

For Ajmal Dubai, exhibiting at the event reinforced the company’s regional presence – the company has a door at Singapore Changi Airport, as well as a growing portfolio of exclusive travel retail creations.

The Singapore showcase provided Ajmal Dubai with a platform for its six collections – Boudoir, the Signature Series, Untold Stories, Aurum Summer, Evoke Red for Her and Him, and the Music of Oud – each of which embody the brand’s hallmark authenticity, craftsmanship and contemporary luxury, in distinctive ways.

Hit play to learn more…

Ajmal Dubai is marking its 75th anniversary this year and is powering forward with its expansion in Asia Pacific through ‘strengthened distribution partnerships, elevated retail experiences, and a curated portfolio tailored to global consumers’.

“Singapore is not just a gateway city, it is the gateway to an entire region of fragrance lovers who understand heritage, quality, and craft,” he said.

“We are already part of the Changi experience, and we intend to grow that presence significantly. TFWA Asia Pacific is where we make that intention known.”

The Ajmal Dubai booth at the 2026 TFWA Asia Pacific Exhibition & Conference.

READ NEXT: F&B unlocking more emotional, immersive and bespoke experiences

READ NEXT: China’s outbound travellers are changing; knowing their nuances is key

READ NEXT: Masi: Consumers are drinking less, but drinking ‘better’

READ NEXT: Today’s travellers seeking authenticity, craftsmanship and mindful drinks

READ NEXT: Bateel: Leverage luxury gifting to solve category fatigue in travel retail

READ NEXT: TFWA APEC: Market Watch India spotlights emerging TR opportunity

RAED NEXT: Brown-Forman on profitability, strategic pricing & reaching the new generation

READ NEXT: Raconteur on designing cruise retail experiences that empower guests

READ NEXT: TFWA APEC 2026 welcomes 2,814 visitors; dates revealed for 2027

READ NEXT: TFWA APEC: Ricola targets regional growth with Kuala Lumpur hub

READ NEXT: Mars Wrigley ITR brings M&M’S Experience concept to Asia at KLIA

READ NEXT: TFWA APAC: Cartwright & Butler targets Asia growth after strong GTR year

READ NEXT: TFWA APAC: Valrhona & Villars sharpen focus on Asia gifting & self-indulgence

READ NEXT: APAC’s $120 duty-free beauty customer: What they’re seeking and how to deliver