As first reported by TRBusiness, Aer Rianta International (ARI) has launched a new ecommerce platform for Cyprus Duty Free customers which aims to mirror the Cypriot in-store experience at Pafos and Larnaka Airports.
In exclusive comments provided by Toni McDonald Retail & Marketing, Manager at CTC-ARI (Cyprus Duty Free) last month, she explained that customers can now expect ‘an even better travel retail experience’ than before the pandemic; a result of the company’s resilience and ‘commitment to excellence’.
Most recently, as McDonald divulged, Cyprus Duty Free has launched a new ecommerce site, which aims to ‘bring the best of the in-store experience online’ with an extensive range and value, travel exclusives, and increased delivery options for customers. These include Shop Before You Fly, Click and Collect and new eLocker pick-up.
In a newly released statement, ARI said that the development of this new eCommerce site comes in response to the increased demand for digital solutions and online convenience for the post-pandemic shopper.
STRIKING THE RIGHT BALANCE
Cyprus Duty Free believes it has been able to strike a balance between traditional and contemporary by embracing new technology to enhance the in-store experience, such as using a 19-screen interactive video wall which greets passengers on arrival to the store.
Digital screens and QR codes have also been used to display way-finding information, making it easier for customers to locate and shop for their favourite brands and products.
“Prioritising digitalisation as well as concentrating on sustainability, convenience, hyperconnectivity and the importance of locality and sense of place, ARI’s Customer Value Proposition aims to deliver a seamless and exceptional experience at all touchpoints on the customer journey,” said ARI in a statement.
ARRIVAL OF ELOCKERS
Piloted in Bahrain Duty Free, the arrival of eLocker pick-up enables customers to access a fast, easy, and hassle-free way to shop, with plans to introduce these across the ARI estate over the coming year.
Customers can shop online from the comfort of their own home from one month up to 24 hours ahead of travelling through Larnaka airport, and from one month up to 72 hours in advance of travelling through Pafos airport.
Andrew Baker, General Manager at Cyprus Duty Free commented: “The launch of this new online platform further underpins our commitment to adapt, grow and enhance our retail proposition for the ever-evolving traveller.
“We put the customer at the heart of everything we do, and our new eCommerce platform allows customers to enjoy our world-class shopping experience at their fingertips.”
As well as shopping beauty, fashion & accessories, wines & spirits, and gifting solutions, customers can also experience a true taste of Cyprus at the iconic Kypriaka. This unique concept store will be brought to life online, showcasing the bests of local products from the island as well as bespoke whiskey, brandy and spirits created exclusively for Cyprus Duty Free.