The promotion featured a Disaronno branded stand, gifts with purchase and brand ambassadors.

Illva Saronno has revealed a 400% increase in sales of its Disaronno brand at Amsterdam Schiphol following a tasting and promotion campaign.

Running in Lounge 1 at the airport throughout August, the promotion featured a Disaronno branded stand to boost shopper engagement.

The main objective of the activation was to demonstrate how Disaronno is perfect on the rocks and also mixed in various cocktails. The focus of the campaign was the Disaronno Sour cocktail, with a price promotion offer, brand ambassadors and gifts with purchase.

Valentina Cozzi, Illva Saronno Travel Retail Marketing Manager commented: “This was an excellent performance from Disaronno in one of the busiest airports in Europe and the world. Shoppers were excited by the Disaronno Sour cocktail and many bought a bottle of Disaronno to take on their travels with them. Promotions like this are vital in travel retail today to help engage new customers with the brand and to see such a big increase in sales too is fantastic.”

Ilva Saronno is now operating the campaign in airports worldwide with activations at Rome Fiumicino, Milan Malpensea, Madrid Barajas and Frankfurt until the end of the year.

The purpose of the activation was to demonstrate how Disaronno is perfect on the rocks and also mixed in various cocktails.