Anatomie and Lagardère TR deliver flair to travellers at Marco Polo Airport

By Luke Barras-hill |

Fashion label Anatomie has opened its first-ever airport store in alliance with Lagardère Travel Retail at Venice Marco Polo Airport.

Fast-growing, Miami-headquartered apparel outfitter Anatomie has joined up with the travel retailer to introduce a travel concept flagship boutique.

Born into the world of performance sportswear, Anatomie produces collections that are wrinkle free, lightweight and packable, aimed at grab-and-go wardrobes for those customers keen to mix and match while travelling light and maximising space.

This is reflective of the new store, says the brand, which sells travel pants fitted by VIP stylists, tailored jackets and easy-wear tops.

GIFT WITH PURCHASE

The white box store layout sports visible inventory, his and her closets and pre-packed outfits in every size.

Visitors will encounter an interactive fashion mirror where they can take selfies or virtually try-one outfits.

A QR code is sent to the user for at-home printing for vision boards or sharing on social media.

Apparel brand Anatomie has opened its first-ever airport store at Marco Polo Airport.

Every customer to the store receives a packing cube or backpack as a gift with purchase.

Anatomie does not use tissue or paper bags and all of its ziplocks are compostable.

For more than a decade, the brand has been merchandising to luxury speciality stores and hotels around the world.

Anatomie CEO and Co-founder Kate Boyer said: “We have worked over a decade to listen and learn and be so good at what we do, while forever changing the way people think of dressing and packing. We are grateful to the Lagardère team for giving us this opportunity and hope this is the first of many around the world.

Anatomie features on Urban-Air Port’s Urban Choice platform and featured prominently during the launch of the Air-One concept last month. Click here for more.

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