ARI creates festive spirit at The Loop DUB with Season of Surprise campaign

By Andrew Pentol |

Santa-Claus-Loop

Santa Claus has arrived in ARI’s The Loop stores at Dublin Airport Terminal 1 and Terminal 2.

Aer Rianta International (ARI) has completed its Christmas experience at The Loop, Dublin Airport with the arrival of its resident Santa Claus.

The Loop’s Season of Surprise campaign in Terminal 1 and Terminal 2 has been introduced. Passengers are being treated to live parades with a marching brass band and surprise appearances from Santa Claus throughout December.

According to ARI, the retail theatre elements of  The Loop’s Christmas campaign, underlines the innovation its has brought to its in-store experience and the  importance of creating unique travel moments for customers to enjoy.

Paul Neeson, ARI, Retail Director said: “The Season of Surprise campaign not only provides our customers with the best gift offers, but also fun and enjoyment as they embark on their journeys.  We are passionate about giving our customers a positive airport experience and it’s been wonderful to see so many travellers enjoying the music and taking their photographs with Santa Claus.  This is a great opportunity for us  to wish our customers a very Merry Christmas in a new and interactive way.”

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