Aer Rianta International (ARI) has completed its Christmas experience at The Loop, Dublin Airport with the arrival of its resident Santa Claus.
The Loop’s Season of Surprise campaign in Terminal 1 and Terminal 2 has been introduced. Passengers are being treated to live parades with a marching brass band and surprise appearances from Santa Claus throughout December.
According to ARI, the retail theatre elements of The Loop’s Christmas campaign, underlines the innovation its has brought to its in-store experience and the importance of creating unique travel moments for customers to enjoy.
Paul Neeson, ARI, Retail Director said: “The Season of Surprise campaign not only provides our customers with the best gift offers, but also fun and enjoyment as they embark on their journeys. We are passionate about giving our customers a positive airport experience and it’s been wonderful to see so many travellers enjoying the music and taking their photographs with Santa Claus. This is a great opportunity for us to wish our customers a very Merry Christmas in a new and interactive way.”