Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Armani Beauty brings Italian summer vibes to CPH with pop-up at T1
By Luke Barras-hill |
The Armani Beauty ‘Mare’ pop-up is open from 1-31 July at Copenhagen Airport T1.
Armani Beauty has opened an exclusive ‘Mare’ pop-up at Copenhagen Airport (CPH) Terminal 1.
Running through July, visitors will discover a world of luxury and beauty defined by the brand’s summer codes, including a a tropical palm tree motif and scented bracelets.
Expert makeup artists are on hand to offer makeovers and offer insider beauty tips, while travellers can explore the latest beauty innovations, including the new Prisma Glass Icy Plumper and the Vertigo Lift Mascara and discover the world of Armani/Privé Haute Couture fragrances collection, complemented by a selection of bespoke gifting services.
A final flourish in the form of a photobooth allows customers to select their favourite beauty playlist and pair it with a favourite look before sharing the experience.
Following Copenhagen, the Armani Mare beauty pop-up will travel to major airports across Europe, the Middle East and Africa, extending the summer experience to travellers and fans of the brand.
READ MORE: L’Oréal embraces World Refill Day with latest sustainable initiative
READ MORE: L’Oréal Travel Retail spotlights Armani in downtown Sanya complex
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