You Deserve the World taps into the joy of self-treating, using bold and engaging point-of-sale messaging to create moments of uplift and connection throughout the shopper journey.

Avolta has teamed up with London Gatwick to inspire and delight travellers with a brand-new summer campaign, “You Deserve the World.” Running from July through to the end of September in the UK, the campaign brings a refreshed in-store experience to Avolta’s World Duty Free stores in both the North and South Terminals.

Striking visuals paired with playful straplines such as ‘Duty Free – More Like Guilt Free,” and “Treat Before Take Off – Always!” – are designed to grab attention and encourage travellers to pause, browse, and reward themselves.

Oversized props and themed displays provide photo opportunities for customers, alongside personalised services such as bottle engraving.

Avolta’s curated offering across all key categories invites passengers to enjoy a little something extra before their trip even begins.

This year’s campaign is also supported by a strong digital presence, with vibrant, content and messaging running across World Duty Free’s and Gatwick’s social media platforms, to drive footfall and extend the campaign’s energy beyond the airport walls.

Eve Fifer, Commercial Director UK at Avolta, commented: “We’re proud to once again partner with London Gatwick to deliver a fun and engaging retail experience that enhances the journey, increases dwell time, and makes travellers happier. The You Deserve the World theme reaffirms Avolta and London Gatwick’s shared commitment to creating rewarding airport moments, one well-earned treat at a time.”

Jack Howe, Senior Retail Operations Manager, London Gatwick said: “We’ve had a fantastic response from passengers around Avolta’s You Deserve the World campaign so far this summer. It’s struck the perfect tone ahead of people jetting off on their holidays – encouraging passengers to celebrate, relax and treat themselves through an engaging and fun campaign.”

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