Travel retailer Avolta has successfully won a new seven-year concession to operate 10 duty free stores with hybrid elements at Nikola Tesla Airport, Belgrade.
With a total floor space exceeding 3,500sqm, the new shops will offer shoppers a “distinctive” retail experience that is “masterfully blended” with food and beverage options.
Nikola Tesla is Serbia’s busiest airport handling over 7 million passengers in 2023, with the concession win bolstering Avolta’s presence in Eastern Europe.
The retailer has operated duty free stores in the airport since 2006. According to Avolta, the win is more than just an extension of a business agreement”.
In a statement, Avolta said the new concession represents an opportunity for it to “deepen” its collaboration with airport partners and to “innovate through hybrid concepts”.
Avolta in Belgrade: a ‘store of the future’
Described as the “centrepiece” of the new retail space, a “remarkably sized” walkthrough duty free shop is Avolta’s “store of the future”.
A diverse range of brands and travel-exclusive products build a sense of place through all product categories.
The space features three shop-in-shop concepts: a “sleek and interactive” Apple store, wellbeing concept mind. body. soul., and “phygital” space Haute Parfumerie.
Three distinct F&B concepts are also present. One is Our Rakia Bar, which celebrates the region’s fruit brandies. In addition, a seated area offers warm meals and sandwiches.
Avolta will also operate five fashion boutiques in the airport: Boss, Ralph Lauren, Michael Kors, Victoria‘s Secret and Avolta’s multibrand store concept, Urban Attitude.
Two children’s shops, Candy Fair and Toy Fair, cater to families and younger travellers.
Finally, souvenir store Belgrade Market offers an array of local products and adds to the distinct sense of place.
“We are extremely proud to have been awarded this contract in Belgrade and we would like to thank VINCI and the airport team for the continued trust they have shown in us,” said Luis Marin, Regional President and CEO EMEA at Avolta.
“As the leading global travel experience player – and now as a combined business – we will use our extensive knowledge and expertise in this region to take the airport’s shopping experience to an entirely new level, for the over seven million passengers who visit Belgrade Nikola Tesla airport each year.
“This contract win is a demonstration of the momentum in our EMEA growth strategy, adding to the continued performance and positive expectations we see across all our geographies as most recently demonstrated in our strong Q3 results – another quarter in which Avolta delivered its targets.”
Miodrag Mirkovic, Chief Commercial Officer at Belgrade Airport, added: ‘’We are delighted to continue the successful cooperation with Avolta and enhance it further, thanks to the three times larger future commercial areas than before.
“The planned store-of-the-future concept at our airport will be among the first in Europe, and our passengers will be able to enjoy this next level of design innovations, engagement and comfort offered.’’
Last month, Avolta expanded its culinary offering at Düsseldorf Airport with the opening of a special edition Le Crobag flagship store.
This story will be updated with images when available.