As of Summer 2020, the Beauté Luxe Group, led by CEO David Dayan – a travel retail industry veteran with 30 years’ experience – has expanded its operations in France by building new offices and warehouses ‘a stone’s throw’ from Disneyland Paris, said the company.

 

The company was formed in September 2019 by Dayan in the Jebel Free Zone in Dubai. Beauté Luxe Duty Free specialises in the distribution of luxury perfumes and cosmetics brands.

 

Just as its counterparts in Asia Pacific and Africa, Beauté Luxe Europe and its new French team will have to develop and perpetuate the mission previously accomplished by Beauté Luxe Dubai regarding the distribution of luxury perfumes and cosmetics to new travel retail markets in Eastern Europe countries.

 

Beauté Luxe Europe is thus expanding the group’s global distribution range to several dozen points of sales in airports, border stores, seaports, downtown duty free shops and airlines across the world.

 

As reported, Beauté Luxe Duty Free signed a distribution agreement with L’Oréal Group in December last year.

 

The agreement with L’Oréal Paris (L’Oréal Paris, Maybelline, Cacharel, Diesel, Polo Ralph Lauren, Garnier, Essie, Guy Laroche and Paloma Picasso) covers the entire travel retail market from airports, seaports, border shops, downtown duty free and diplomatic stores in many countries on the African continent.