Ben Green departs MAG for Business Development role at WHSmith

By Charlotte Turner |

Ben Green has been appointed Business Development Director at WHSmith International, following his departure from Manchester Airports Group (MAG) – which operates Manchester, London Stansted and East Midlands airports – where he most recently held the position of Retail Director.


Green spoke to TRBusiness about his experience with MAG and what he hopes to bring to his new role with WHSmith International.


“I spent an incredible seven and a half years at MAG, and had the opportunity to lead some amazing pieces of work from the retail design of the new Terminal 2 in Manchester and London Stansted expansion plans, to corporate acquisitions for MAG’s US business.


“Most of all however I valued the people I worked with and the relationships we built both with internal colleagues and across our many partners.”


While the last few years have been the most challenging for the industry and for Green’s own career, he says he has benefitted from the steep learning curve and insists he has built even stronger relationships.


Ben Green had the opportunity to lead some 'amazing pieces of work', he said, including the retail design of the new Terminal 2 in Manchester.

Ben Green had the opportunity to lead some ‘amazing pieces of work’, he said, including the retail design of the new Terminal 2 in Manchester.


“Travel has a bright future, humans have been exploring the world for thousands of years and I’m sure that this will continue as we recover from the pandemic, despite the current growing pains,” he added.


Turning to his next career challenge, he tells TRBusiness that it is a ‘really exciting time’ to be joining WHSmith.


“The opportunity for WHSmith at the moment is fantastic. We have over 125 stores won across the globe and due to open over the next three years, so it’s a really exciting time with significant growth opportunities.


“We also have some world class travel retail stores which provide passengers with all the travel essential products they need and want when travelling under one roof, in a fantastic digitally enabled retail environment, allowing our customers to pay in one transaction and have more time to explore the rest of the airport.”


WHSmith and InMotion at Stansted Airport.

An example of a ‘world class’ WHSmith travel retail and InMotion store at Stansted Airport. The 6,000sq m store opened in November last year.


Green worked closely with the WHSmith UK Travel team whilst at MAG and witnessed first-hand their ‘energy and commitment’, he said. “Together we delivered some fantastic new stores which I know are delivering for both customers and airports.”


Green is looking forward to seeing the business from a different perspective; going from buying concepts and selling space to selling concepts and buying space.


“My past experience, working as an airport, offers a great insight to the WHSmith team, how airports behave and what they are really thinking/saying on various topics. On top of this of course they get my friendly smile, passion and drive to succeed.


“I am looking forward to working with our airport partners and landlords to bring the WHSmith and InMotion brands to more passengers.”

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