WHSmith Travel teamed up with Storck Travel Retail recently to capture travellers’ attentions through an eye-catching digital takeover at Heathrow Airport Terminal 5.
Centred around Bendicks Bittermints, prominent digital displays were located at the entrance to the WHSmith store to celebrate Her Majesty The Queen’s Platinum Jubilee.
The brand also joined in celebrations with British Airways, which transformed its First and Club North terraces into garden party settings for the enjoyment of passengers.
Bendicks Mint Collection, Bittermints and Mint Fondants are available in the bar area of the lounges where customers can enjoy a cold glass of wine or champagne.
“We are really excited to partner with Britain’s flagship carrier to deliver a quintessentially British experience for BA’s prestigious lounge customers,” commented Andy Mutton, Managing Director, Storck Travel Retail.
The Bendick’s story began in 1930 when founders Oscar Benson and Colonel ‘Bertie’ Dickson produced the first ever Bendicks after-dinner mint chocolate.
It was awarded a Royal Warrant by HM The Queen in 1962 and has retained it over the past 60 years.