Following the announcement last year that Maxxium Worldwide was to significantly expand its Global Travel Retail (GTR) operations to cover a number of new regions, the company says that ‘the last major step in Europe’

has now been completed with the creation of Maxxium Germany Travel Retail.
During the past 12 months the main focus in Germany has been building up an organisation, transferring the portfolio of Maxxium brands from Hermann G. Joerss GmbH, and establishing the supply chain.
Maxxium Germany Travel Retail has been operational since October 2005 and is responsible for the sales, marketing and distribution of all four shareholders? brands in the duty free and travel retail market in Germany, Austria, Switzerland as well as in Eastern Europe.
The operation is run out of the Maxxium Deutschland GmbH office in Wiesbaden. The company says that this provides ‘an excellent platform’ for the six-strong team based there to work even more effectively with trade partners.
The new team consists of: Peter G?rtner, who will head the team as Sales Director, Maxxium GTR Germany, Austria, Switzerland and Eastern Europe. He reports to Erik Thomsen, Regional Director Europe North. From his previous role with the R?my-Cointreau owned German Duty Free company Hermann G. Joerss GmbH, G?rtner brings with him an extensive knowledge of the market, as well as of the Maxxium brands.
Birgit Reinhold, Assistant to G?rtner has been with the team since October 2005 and with Maxxium since 2004 as Sales Assistant Off-Trade. Before that, Reinhold had seven years experience in Special Projects with Wella, responsible for its major Customers.
Petra Nagel, Marketing Manager, joined in December this year and has been with Maxxium since 2003 as Trade-Marketing- Manager, Off-Premise, in the German domestic market. Since Nagel joined Maxxium, she has been involved in several international projects in Maxxium, including SMAP, TPM, and the Intrepid Roll-Out and after her move continues to be SAP Key User for the domestic marketing department.
Simone Ignatow, will join in January, 2006, as Key Account Support Gebr. Heinemann. Ignatow has been with Maxxium since 2001, working most latterly with the German Off Trade team, and prior to that in Customer Service.
Stephan Schneider, also joins in January, 2006 as Key Account Manager, Airport, Airlines & Caterers. Schneider joins from Allied Domecq Germany, where he has held the position as Key Account Manager Off-Trade since 2001. Before joining Allied Domecq, Schneider spent five and a half years with Unilever. Marco Treumann joins on March 1, 2006, as Key Account Manager, Eastern Europe.
In addition to the above team, Kai Mueller, Global Supply Chain Manager GTR will be based in Wiesbaden, reporting to Erik Juul-Mortensen, President Maxxium Global Travel Retail.