Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Biotherm gets prepared for winter
By Doug Newhouse |
The harsh realities of cold winters on skin are being addressed by Biotherm with some of its new ‘warming’ and eye-catching podiums.
The brand named its latest seasonal animation programme ‘Winter Cocoon, featuring this in various European airports, including Olso, Copenhagen, Brussels, Vienna, Zagreb and Hamburg between the months of January and February.
The podiums were dressed in Biotherm blue, amidst snowflake patterns and other visuals, with the emphasis on ‘cocooning’.
The company naturally featured all of the products needed for face, body and men’s skin care, including a special focus on Biotherm’s best hydration formulas. Lait Corporel, Aquasource, Biomains and Beurre de lèvres were featured as just some of the best sellers.
Customers were also able to take away a novel souvenir from these Winter Cocoon events, featuring pictures of them on a Biotherm ski lift with a mountain landscape featured behind it.
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