Biotherm nets boys on way to Brazil

By Caroline Sargent |

Hoping to echo the ambitions of the World Cup teams, leading men’s skincare brand Biotherm Homme set out to ‘be audacious, dare and catch opportunities’ from May – June with a soccer themed promotion at Lisbon Airport.

 

Dedicated to men, an eye-catching podium located at the entrance of the Nuance-operated Duty Free Store welcomed many passengers transiting for Brazil. Utilizing retailtainment and a green football pitch design, the playful event highlighted the pillar Aquapower collection and the simple 1, 2, 3 routine, along with the rest of the Biotherm range.

 

Travellers had the chance to participate in soccer-table friendlies, with the winners flying away with a customized football stamped with the Biotherm Homme signature. As a souvenir of their experience, travellers were given a photo of themselves holding the flag of their favourite World Cup team.

 

The exercise was described by the brand as having ‘a great impact and performance for the Biotherm Homme team of champion’s products.’

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