Birmingham Airport has enlisted the support of travel retail, staffing and experiential agency Blackjack Promotions to produce a series of events and activities to celebrate the re-launch of its new look SkyZone area.

The new look SkyZone, Birmingham Airport’s interactive and educational children’s play area is located airside at gate 55. It has undergone a revamp and was officially launched at the end of July to coincide with the start of the school summer holidays.

As part of the family-friendly brand initiative, Blackjack Promotions provided staff members to manage the activities and make special appearances as Birmingham Airport mascot Zoom (see below left) and his friends, the Sky Cadets.

The costume characters supported a range of creative sessions which allowed children to create their own summer visors, have a temporary tattoo and take selfies with the characters before boarding their flights.

INTERACTIVE WEEK

Stuart Haseley-Nejrup, Head of Customer Experience at Birmingham Airport said: “Working with BlackJack has been a great experience. They have embraced our vision and created an exciting and interactive week of activities for children of all ages that our customers have loved.  I look forward to working with them on similar projects in the near future. ”

Hamilton Sargent, Contentainment & World Duty Free Group Account Manager at Blackjack Promotions added: “It was such a pleasure to work with Stuart and Birmingham Airport. We collaborated on activity that drove the airport’s focus of placing the passenger at the heart of everything they do.

“Children and adults alike were surprised and delighted by the events with our team members. We look forward to creating more moments of magic in the future for this exciting and innovative airport.”

As part of the celebrations, families are encouraged to take the best family picture and upload it to social media using the hashtag #bhxskyzone to be in with a chance of winning a family hamper.