Leading industry design and production specialist Bluedog Productions is helping travel retail retailers prepare for the post Covid-19 world with the design, production and installation of safety screens, safety shields, free-standing digital hand sanitiser dispensers and relevant signage.

Additionally, the integration of technology is a focus for the company, which is working with brands and retailers in global travel retail environments for a 21st year.

Bluedog is also a gold sponsor of the 2020 consumer-voted Travel Retail Awards, which will take place at the upcoming TFWA World Exhibition in Cannes.

REBUILDING PASSENGER CONFIDENCE

With social distancing set to remain and the airport passenger experience likely to change in the short to medium term as a result, Bluedog says airports and retailers must adapt accordingly and use the advantages to rebuild passenger confidence.

The company also emphasises that the health and protection of staff and customers must be at the forefront of all planning.

Bluedog said: “As a creative production agency, Bluedog is fully embracing the challenge we are all faced with. In addition to working with our brand clients on post pandemic retail strategies, we wanted to come up with some solutions for retailers that are not only required, but fit for purpose for each airport environment.”

Nick King, CEO, Bluedog added: “We pride ourselves on our ability to find solutions to challenges. Although we usually find ourselves doing this across brand activations in-store, we have taken our knowledge of the industry and applied it to the challenge we know retailers will face moving forward.”

To discuss planning and delivery options moving forward, please email Andrew Machin, Head of Retail at [email protected] or telephone +44 1252 786 000.