Bacardi has partnered with World Duty Free Group to create the ‘Ultimate Gin & Tonic Experience’, a new traveller engagement for Bombay Sapphire.

“Bombay Sapphire gin has premiumised its signature serve to illustrate how the taste experience can be heightened using balloon-shaped glassware, lots of ice and the very best ingredients,” says Bacardi Global Travel Retail.

“When enjoying a Gin & Tonic, 95% of the flavour experience is contributed by the aromas so the balloon shape of the glass traps these aromas allowing them to linger and creating a more intense, fuller-flavoured experience.”

At the personalised Bombay Sapphire Tasting Bar in World Duty Free at Heathrow Terminals 3 and 5, bartenders are showing consumers how to create the re-imagined Gin & Tonic.

WDFG TASTING BAR

To demonstrate how easy it is to make, the few ingredients and tools needed are laid out on the counter of the Tasting Bar. Consumers then make their own drinks with the bartender guiding them through the simple steps.

Anyone purchasing two bottles of Bombay Sapphire will receive a bar spoon, which is used to make the ‘Ultimate Gin & Tonic’.

According to Bacardi Global Travel Retail, UK travellers will also be among the first to see the new global advertising campaign for Bombay Sapphire – ‘Imagination Distilled’ – which is being displayed throughout World Duty Free stores to promote the experience.

“The ultimate Gin & Tonic is just one example of how we are continuing to premiumise the gin category adding value for our customers and creating genuinely impressive and imaginative propositions for our consumers,” said Aude Rocourt, Regional Director for Europe for Bacardi Global Travel Retail.

“We are delighted to have World Duty Free Group’s support in staging this campaign in their Heathrow stores.”