Boss Bottled Parfum makes bold European travel retail debut in July

By Charlotte Turner |

Boss Bottled Parfum from parent company Coty is now available exclusively in travel retail locations across Europe until August, signalling ‘a new era’ for the fragrance brand and the first-ever Boss Bottled ‘Worldwide Exclusive Avant-Premier’ in Travel Retail Europe.

 

“Boss is entering a new era, bolder and more impactful than ever before,” added the beauty giant. “Determined to be whatever he wants to be, the new Boss doesn’t wait for things to happen, he makes them happen.”

 

Channelling this new direction, Boss Parfums says the newest addition is ‘an intensely masculine scent conveying remarkable strength and charisma’.

 

“The woody-ambery composition brings exceptional richness and texture to the timeless Boss Bottled signature fragrance, capturing the ultimate state of being your own Boss,” adds Coty,

Boss Parfums says the newest addition Boss Bottled Parfum, labelled as ‘an intensely masculine scent conveying remarkable strength and charisma’.

Boss Parfums says the newest addition Boss Bottled Parfum, is ‘an intensely masculine scent conveying remarkable strength and charisma’. This high profile activation (pictured above and below) is situated in London Heathrow’s Terminal 5.

Co-created by Annick Ménardo and Suzy Le Helley, the new Parfum boasts the highest concentration yet.

 

Chris Hemsworth, global face of the Boss Bottled franchise, stars in a new campaign to mark the start of the next chapter.

 

Launched in 1998, Boss Bottled EDT quickly rose to fame and remains a bestseller. Following the introduction of Boss Bottled Parfum in 2020, the new Boss Bottled Parfum moves the franchise into ‘intense new territory’, says Coty, which shares that the juice will be available in 200ml, 100ml, and 50ml.

 

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