Braun and Crystal Travel Retail boosted by new furniture at Brussels Airport

By Andrew Pentol |

New Braun furniture Brussels Airport

The new furniture concept has been introduced in Crystal Travel Retail’s Tech & Fly Brussels Airport Pier B store.

German company Braun and Spanish airport electronics operator Crystal Travel Retail have partnered to deliver a new best-in-class furniture concept at Brussels Airport.

The furniture was introduced in Crystal Travel Retail’s Brussels Airport Pier B Tech & Fly store, which offers a range of high-end devices and accessories.

According to Sven Olschewski, Senior Market Strategy Manager, Braun, the aim of the project was to utilise existing Crystal Travel Retail furniture and re-design it in a flexible way to meet Braun brand equity and support the retailer.


He commented: “Brussels Airport offers a good profile with 80,000 passengers daily, of which 50% travel for vacation and 30% for business.”

Alejandro Lopez Sedano, Senior Buyer, Crystal Travel Retail, Tech & Fly Shops added: “Braun grew 269% in terms of unit sales and 290% in value [in the six months following the implementation of the new furniture] meaning the exhibition truly supported the premiumisation.

“For our sales staff, the presentation is helpful as the touch and feel lift-and-compare-unit educates shoppers and enables us to keep our core furniture in the store.”

Braun and Crystal Travel Retail are currently working on a second joint point of sale project which will launch shortly in the Pier A Tech & Fly store at Brussels Airport.





TR Sustainability Week Keynote 2: Long-term partnerships needed

The second TR Sustainability Week live day started with a keynote discussion on social,...

Travel Retail Sustainability Week

The Sustainability Pitch Session 4: Sustainaholics

Sustainaholics and the portfolio of brands it represents is thrust into the spotlight in the...

Travel Retail Sustainability Week

The Sustainability Pitch Session 3: Beam Suntory

Our third Sustainability Pitch comes from Beam Suntory, which is committed to operating as a...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend