Market Connections claims that since the recent addition of Breo Watches to its portfolio the brand has been 'very successful' having gained listings on British Airways, Thomson Airways, easyJet, Monarch and Thomas Cook.

The company says it believes that Breo 'is set to be the fastest selling wristwatch for 2009' and Managing Director Andrew Wright is particularly enthusiastic: ‘This is the hottest product I have handled in years – without a doubt. Having really proved its sales potential on the internet with Amazon and Play.com, Breo Watches will set the travel retail sector on fire. Its overall offer is just what is needed at this recessionary time.’

The company says that the Breo Roam Watch is 'excellent in design and quality' and has achieved celebrity status in the sports and fashion world, whilst also being 'a unique low cost purchase'.

By contrast, it describes the Breo Sports Watch as a multi-functional sports watch, which is award-winning due to its innovative design and quality.The company adds that the range is lightweight and water resistant to 10 metres and the revolutionary sports band also has 'health benefits', being made from the mineral Tourmaline, which aids concentration and improves sleep, relaxation, vitality and mood.

It concludes that the range is 'extremely popular with celebrities' and 'brilliantly priced', besides being tough and suitable for all outdoor activities and travelling.