The Brockmans portfolio is exclusively represented in global travel retail by JP GTR.

Brockmans Gin is underlining its commitment to building its duty-free business with the release of its very first global travel retail exclusive – Brockmans Organic Gin, to be presented at TFWA World Exhibition in Cannes.

Bottled at 47.3% ABV and with an RRP of €39.90, the 70cl Brockmans Organic Gin uses the same recipe as the brand’s flagship Brockmans Original, but differs with its organic grain spirit base, comprised of organic and 100% natural botanicals and other ingredients.

Brockmans Global Marketing Director Eric Sampers said: “The increased strength of Brockmans Organic Gin at 47.3% ABV contributes to showcasing its aromatic complexity and enhanced texture, providing travellers who appreciate quality in their drinks with an exclusive gin that not only is environmentally sustainable, but that delivers a unique drinking experience too.

Creating a global travel retail-exclusive underlines our commitment to significantly building our presence in the duty-free channel, which is an amazing global window display for our premium products.”

The new gin expression is housed in Brockmans’ innovative lightweight bottle, which weighs just 500g, and is  the lightest among top-selling premium gin brands.

Containing 51% post-consumer recycled glass content, Brockmans said its new bottle significantly contributes to lowering CO2 emissions, both in terms of the weight carried on aircraft, yet maintains Brockmans’  ‘properly improper’ look and feel.

Brockmans added it has global ambitions for the Brockmans Organic Gin, and will initially target duty free listings in the UK, Germany and Mediterranean markets, including Spain.

Brockmans said budgets are in place to further support travel retail listings with in-store promotional activities.

Henri Brunel, Commercial Director at Brockmans Gin, added: “Travel retail consumers look for exclusive and differentiated offerings, so I am delighted to be working on listings for Brockmans Organic Gin. By combining lightweight packaging with organic ingredients, Brockmans Organic Gin embodies Brockmans’ ongoing dedication to sustainability, and this will appeal greatly to the eco-conscious consumer.

The gin’s lightweight bottle has a great premium look and combined with the organic nature of the product and its GTR-exclusive status, these factors give us a compelling brand story to share with buyers at TFWA Cannes.”

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