Brunello Cucinelli builds presence in travel retail with airport store in Rome

By Charlotte Turner |

Italian luxury brand Brunello Cucinelli, continues to build its footprint and presence in duty free and travel retail with the opening of its first airport store at Rome Fiumicino International Airport (FCO).

 

The fashion house made an impressive travel retail debut with a store opening at the Sanya Mall in Hainan earlier this year.

 

Now the brand has unveiled its first ever airport store within the luxury precinct at Rome’s Fiumicino International Airport (FCO).

 

The 92sqm monochrome boutique features marble-style flooring reminiscent of High Street luxury stores in Milan and Rome and carries a range of clothes, bag and leathergoods.

 

Luxury expert Marco Passoni, Senior VP of luxury travel retail agency TW.O & Partners said: “This boutique is a small piece of Italian luxury and fashion excellence, living at the heart of FCO’s luxury precinct.

 

‘A HUMANISTIC APPROACH’

“We are delighted to see Brunello Cucinelli continue to build a presence in the travel retail market at a time when true luxury and the brand’s humanitarian values have never been more important.”

 

Brunello Cucinelli said it is proudly a ‘Humanistic Enterprise’ built on the values of its creator, and namesake, who believes that respect for people and creation must take centre stage in all things.

 

“Today, the couture brand stands apart in its belief in providing elegant, Italian luxury excellence with a moral and economic dignity at its very heart,” it added.

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