Bvlgari’s activation will run until 30 June at Zurich Airport.

Bvlgari has unveiled Eau Parfumée Thé Impérial within its newly designed Salone Olfattivo at Zurich Airport, in partnership with Avolta.

The activation runs from 30 April to 30 June and invites travellers to discover the latest addition to Bvlgari’s Eau Parfumée collection through an immersive fragrance experience.

Eau Parfumée Thé Impérial continues Bvlgari’s exploration of tea-inspired scents. First created in 2017 by Master Perfumer Jacques Cavallier for guests of Bvlgari Hotels & Resorts, the fragrance was designed to capture the refinement and balance of the luxury hospitality experience.

Nine years later, the scent has been introduced beyond the hotel universe and joins the Eau Parfumée collection as a meeting point between Chinese tea culture and Italian citrus.

The fragrance elevates natural black tea with the vibrant freshness of Italian citrus fruits. Formulated with 92% natural-origin ingredients and a new black tea extract, Eau Parfumée Thé Impérial reflects Bvlgari’s modern approach to perfumery.

The launch is complemented by the Eau Parfumée Bath & Body collection, which translates the atmosphere of Bvlgari Hotels & Resorts into daily rituals. The range includes a scented Body Shower Gel and lightweight Body Lotion, designed to recreate the refined calm of Bvlgari hospitality at home.

The Salone Olfattivo has been designed to reflect Bvlgari’s Italian art of living and its Roman high jewellery heritage. Inspired by the interiors of Bvlgari Hotel Roma, the space has been conceived as a place for pause, discovery and indulgence, with warm earthy tones, tactile materials and golden accents. Fragrances are displayed like precious jewels, highlighting the connection between Bvlgari’s jewellery and perfumery worlds.

 An artist will be on-site two days a week to offer complimentary personalisation of selected fragrances.

As part of the Zurich Airport experience, an artist will be on-site two days a week to offer complimentary personalisation of selected fragrances through bespoke painting, creating a unique memento for travellers.