Campari Cask Tales has been launched exclusively with Gebr. Heinemann in key airport locations.

Gruppo Campari has launched Campari Cask Tales exclusively with Heinemann in key airport locations including Frankfurt, Sydney and Copenhagen.

Campari Cask Tales (1L, 25% ABV) is a new expression of the classic Campari, created by the company’s herbalist & master blender, Bruno Malavasi. The purpose of the global retail exclusive launch is to celebrate 150 years since the birth of Davide Campari.

Adding a twist to the legacy that was passed down by founder Gaspare Campari to his son, Davide Campari, Campari Cask Tales is an exploration into the world of cask-finishing.

Campari Cask Tales has been finessed with the help and guidance of some of the world’s top bartenders and above all, the patience of time within the cask.

IDEAL ENVIRONMENT

Malavasi’s experimentation played with casks from multiple sources to find the ideal environment to age and flavour the liqueur, finished in selected second fill bourbon casks. The aim was to smooth Campari’s bitter notes with fruity, sweet and creamy tones, providing oaky smokiness to the Campari liquid.

The new expression will be present in a select number of the world’s top mixology bars worldwide, where consumers can enjoy a premium creation using this new expression.

Malavasi said: “Davide Campari’s intuitive way of connecting with the future inspired me to go out and explore the latest sensory experiences, seeing how to blend art forms and merge the future with the past.

“Bitter, but now slightly fruity; sweet, but just a little smoky; a unique expression has been created that keeps the iconic flavour of the original Campari.”

Charles Roullet, Marketing & Trade Marketing Director, Global Travel Retail, Campari Group commented: “We are always keen to work with forward-thinking retail partners who share our passion for innovation, attracting existing Campari fans and enticing new shoppers to explore the category.

“We are particularly excited about Campari Cask Tales as this exclusive new expression represents a perfect and unique gifting opportunity for travellers.”

Rüdiger Stelkens, Director Purchasing LTCF at Gebr. Heinemann added: “As an iconic brand and the category leader Campari is a key presence in travel retail.  Our customers are always excited to discover new offerings from the world’s leading brands and we are confident that Campari Cask Tales will be a major success story.”