Capi and JBL have established a strong partnership and are continuously searching for airport exclusive propositions.

Capi has launched its summer campaign with JBL in the first week of July under the tagline ‘Ready for your pool party’.

With the campaign’s tagline and JBL’s colourful and waterproof speakers, Capi was hoping the campaign would contribute to the shopping experience for travellers at airports.

Capi and JBL have established a strong partnership and are continuously searching for airport exclusive propositions. Live demonstrations were given by promoters in colourful summer outfits to make the campaign more interactive. The aim was to create an exciting experience for travellers wanting to be entertained.

The Flip 4 and Charge 3 portable speakers from the campaign can be used at the pool, beach or under the water thanks to their waterproof design.

POOL PARTY CAMPAIGN

The pool party campaign was well received by travellers and described as a ‘happy holiday feeling’. The specially designed Action Marketing Table included a tropical palm tree, bright towels as a gift with purchase, colourful JBL speakers and a water-can with speakers for live demonstrations.

Peter Wiggers, Managing Director at Royal Capi-Lux said: “By offering travellers a trendsetting and inspiring shopping environment, we make an important contribution to the total airport experience with our cutting-edge retail concept. JBL’s summer campaign is a pool party in our shops and creates excitement for travellers before their holiday starts.”

Live demonstrations were given by promoters in colourful summer outfits to make the campaign more interactive.