The Central and Eastern European Travel Retail Association (CEETRA) is taking a leading role in underlining the authenticity of duty free products.

 

CEETRA, Aelia Czech Republic and Prague Airport are all working together to build and reinforce consumer trust in duty free products and effectively leading the way in this effort in Central and Eastern Europe. All parties are emphasizing that all goods sold in duty free shops are guaranteed to be authentic and traceable.

 

The Commitment to Safety and Quality in Duty Free Retail is the latest initiative of Central and Eastern European Travel Retail Association (CEETRA), which has subsequently received strong backing from the Czech Consumers Association. Its Chairman Libor Dupal said: “CEETRA’s Commitment gives a clear benefit to consumers. Customers of duty free shops at Prague Airport have been assured that the retailer offers quality brands and strictly controls supply chain. This initiative builds trust between all market participants – consumers, suppliers and shops alike.”

 

Adding her comments, Marta Guthová, Vice-Chairwoman of Prague Airport underlined the importance of the initiative: “Confidence and satisfaction of travellers has always been at the heart of Prague Airport’s philosophy. I am very happy to support CEETRA’s Commitment as it acknowledges that airport retailing guarantees the highest quality products, the integrity of supply chain and offers a unique shopping experience.”

 

 

The launch of the new joint Commitment with Sven Niemeier, Marta Guthova and Ryszard Zebrowski.

 

REINFORCING CONSUMER CONFIDENCE

Aelia’s General Manager Ryszard Zebrowski said that ‘the purpose of the Commitment is to communicate to our customers and to policy makers that our products are authentic and of the highest quality.’

 

He added: “For us, consumer confidence is paramount and I am convinced that together with CEETRA we are making a very vital step today. We say: you can trust our products, whether they are world famous classics, or our regional specialities.”

 

BACKGROUND: Some readers may remember that TRBusiness reported on CEETRA’s workshop in Prague last March where it underlined its commitment to Product Safety and Quality, both in alcohol retailing and other products after the government banned all alcohol over 20% proof in all domestic and duty free outlets. This drastic step was taken following the tragic deaths of 40 people and dozens more who fell very ill when illicit black market alcohol entered the ‘domestic’ market supply chain. CEETRA. Hume Brophy and former CEETRA Chairman Alan Bork all worked extremely hard to resolve this situation [Click here for the full background: http://www.trbusiness.com/index.php/this-week/11-featured-interview/12773-alan-bork-chairman-of-the-central-and-eastern-european-travel-retail-association-ceetra.html]

 

TOP IMAGE: Standing, from left to right: Sven Niemeier (CEETRA Chairman), Marta Guthova (Vice-Chairwoman of the Board of Directors of Prague Airport), Libor Dupal (Chairman of the Czech Consumer Association), and Ryszard Zebrowski (General Manager of Aelia Czech Republic, member of CEETRA).