Charlotte Tilbury Beauty has joined forces with Avolta to give London Stansted Airport a beauty makeover, renaming its renovated counter at the location the ‘Tilbury Terminal’.
The activation features a selection of immersive brand takeovers at check-in, security and in-store, and invites passengers to ‘beautify before they fly’.
The high-profile initiative – which coincides with the brand’s tenth anniversary – marks a landmark step in Charlotte Tilbury Beauty’s travel retail presence, according to the company, with more exciting projects in the pipeline.
The Charlotte Tilbury airport makeover
The multi-faceted Stansted airport makeover was designed to fully immerse travellers in the brand at every stage of their pre-flight journey.
In addition to taking over Stansted’s shuttle buses, car park lifts, and bathroom mirrors with its eye-catching branding, founder Charlotte Tilbury’s voice can also be heard over the store speakers, highlighting the presence of the Tilbury Terminal.
In an airport first, passengers are greeted at security with Charlotte Tilbury-branded barriers and liquid bags.
The Stansted in-store counter is showcasing the brand’s best-selling products, including the award-winning Magic Cream moisturiser, Hollywood Flawless Filter, and extensive Pillow Talk collection.
Charlotte Tilbury MBE noted: “I have always been obsessed with decoding on-the-go skincare and creating travel beauty looks that suit every destination and occasion.
“Everyone’s always missing something when they get to the airport, which is why I’ve designed Tilbury Terminals to be the ultimate ‘easy-to-choose, easy-to-use, easy-to-gift, and easy-to-pack’ beauty check- in. They’re stocked with all my skincare and makeup icons to take [travellers] everywhere – from sun-soaked escapes to chic city breaks.”
Avolta Head of Beauty UK Delphine Poultney commented: “This striking activity represents a continuation of a great collaboration with Charlotte Tilbury, and an amazing partnership with London Stansted airport.
“With the ‘Tilbury Terminal’ concept, you simply cannot miss the fantastic activations across the airport, encouraging travellers to visit the Charlotte Tilbury counter in our World Duty Free walk-through store.”
London Stansted Retail Director Steve Martin added: “London Stansted is delighted to welcome Charlotte Tilbury Beauty to the airport through this exciting and unique new partnership with World Duty Free.
“Charlotte Tilbury is an iconic British beauty brand, with a fantastic range of products available at the new ‘Tilbury Terminal’, which I’m sure is going to prove extremely popular with the millions of passengers that jet off from London Stansted each year.”