Charlotte Tilbury Beauty enters airport retail with WDF at Heathrow Terminal 5

By Luke Barras-hill |

LHRTerminal_5

Charlotte Tilbury Beauty has landed at Heathrow Terminal 5 in a global travel retail first. Source: Heathrow Airport.

London Heathrow Airport’s (LHR) 80 million-plus travellers are now able to purchase award-winning makeup and skincare from Charlotte Tilbury.

The eponymous brand made its global travel retail debut today (28 June) at the airport’s Terminal 5 with World Duty Free (WDF).

A beauty counter located at the front of the WDF Beauty Hall adorned with rose gold, night crimson and old Hollywood-inspired décor will entice customers to explore the British makeup artist’s products.

These include makeup and skincare skus, including Charlotte’s Magic Cream and Pillow Talk, plus the renowned ready-to-wear 10 iconic looks. These guide women on top applications for eyes, cheeks and lips.

Tilbury_WDFSURPRISE AT PADDINGTON STATION

Women can select ranges based on their personality, lifestyle and preference, with the opportunity to discover, play and shop at their leisure.

Tilbury’s Beach Sticks will also retail exclusively with WDF T5, outside of CharlotteTilbury.com.

Drawing on her childhood memories of Ibiza, the easy-to-use creamy colour brushes are designed to enhance any holiday beauty look by creating a radiant glow.

In addition, travellers departing from London Paddington Station to LHR today are being handed Hot Lips stickers to place on their suitcases.

“This agreement with Charlotte Tilbury is a world first, as our store will be the only location in airport travel retail worldwide, where customers can buy the much sought-after Charlotte Tilbury range,” said Krista Suresh, Global Head of Beauty for Dufry.

“As the leading global travel retailer, we constantly strive to deliver the latest brands to our customers, and we’re delighted to be able to offer this iconic brand.

“The range will also include some exciting product offerings such as Beach Sticks and skincare sets, The Gift of Goddess Skin and Red Carpet Skin. We’re confident that the launch will be a great success.”

Fraser Brown, Retail Director, Heathrow Airport added: “We are delighted to be the first airport to welcome Charlotte Tilbury – another unique shopping offer for the thousands of passengers passing through Terminal 5 each year. Hosting the finest British brands at Heathrow is essential in our goal to deliver the best airport service and shopping experience in the world, and a lasting, positive impression of our country to our overseas visitors.”

Charlotte Tilbury (MBE) is Chairman, President, Chief Creative Officer and Founder of Charlotte Tilbury Beauty.

She is regarded as a trailblazer in the beauty world and one of the most highly regarded and influential makeup artists.

Charlotte Tilbury Beauty products are available in more than 67 countries via CharlotteTilbury.com and at 200-plus department store counters worldwide [UK, Canada, Germany, Ireland, Netherlands, Spain, USA, Hong Kong].

The brand has seven standalone stores spread across London, Los Angeles, Qatar, Dubai and Abu Dhabi, and one beauty wonderland shop in Kuwait – her largest to date.

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