Clinique takes over MAN to mark Intl. Women’s Day
By Luke Barras-hill |
Dufry Group has joined forces with Manchester Airport (MAN) and Clinique as part of its International Women’s Day (8 March) campaign.
Arrivals travellers were greeted to Clinique iD gifts from the luggage carousel on the day as the brand kicked off a series of related activations and initiatives.
VR activities and gifts with purchase at a Clinique #FindMyiD Pop Up in Terminals 1 and 2 forms part of a ‘truly immersive’ Clinique iD experience, with impactful points of sale and customer consultations available at Biza Tax & Duty Free stores.
Commenting on the campaign, Krista Suresh, Head of Beauty for Dufry in the UK said: “This is a true trinity partnership between ourselves, Manchester Airport and Clinique and we are delighted to play our part in bringing this airport activation to life.
“It will create so much excitement and customer engagement for passengers arriving at the airport and for those departing passengers visiting our Biza Tax & Duty Free stores.”
Stephen Turner, Commercial Director at Manchester Airport, added: “This partnership is set to offer something different and unique to our passengers this month, and it is great to work in collaboration with such exciting and high profile brands.
“We are always looking to offer our customers the very best experience when they travel through Manchester Airport, and this will be very fitting, seeing as it forms part of our wider International Women’s Day activity, and I am sure it will be well received.”
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