Coach strengthens accessible luxury offer at Cyprus Duty Free
By Naomi Chadderton |
Coach has officially launched at Cyprus Duty Free, marking a further enhancement of the fashion and accessories offer under ARI’s global portfolio.
The new space showcases the brand’s signature craftsmanship and contemporary American luxury aesthetic, brought to life through a curated selection of leather goods, charms and seasonal statement pieces. The assortment has been tailored to Cyprus Duty Free’s passenger mix, balancing core icons with on-trend lines including Tabby, Empire, Brooklyn, Lana and Juliet.
The installation was delivered through close collaboration between ARI’s global fashion team and the local Cyprus Duty Free operation, reflecting what the partners described as a cross-functional effort spanning buying, merchandising and operations.
To celebrate the opening, Liam Dewis, Director, Travel Retail & Emerging Markets at Coach, joined Andrew Baker, General Manager of Cyprus Duty Free, alongside Toni McDonald, Retail Manager; Elena Ouri, Global Buying Manager, Fashion & Accessories at ARI; and Panagiota Michael, Buyer, Fashion & Accessories at Cyprus Duty Free, for an official ribbon-cutting ceremony. Senior management from Cyprus Duty Free, representatives from Hermes Airports and customers attended the event.
Richard Maynes, ARI Global Head of Fashion & Accessories, said: “This launch represents another important step in strengthening our fashion portfolio and elevating the passenger experience in Cyprus. From a broader ARI perspective, it strengthens our accessible luxury accessories proposition, offering passengers greater choice and on-trend accessories. Ultimately, we are focused on creating new and compelling reasons for passengers to shop when they travel, and a strengthened brand portfolio positions us to further grow our customer base.”
Andrew Baker added: “We are continually finding new ways to elevate the retail experience at Cyprus Duty Free, responding to the evolving passenger demographics we see at the airport with great brands and premium experiences. With the right product mix, a highly recognisable brand, and strong operational collaboration, we are excited to make Coach a successful addition to our growing Fashion & Accessories offering.”
The addition of Coach underlines ARI’s continued focus on accessible luxury within travel retail, aligning brand strength with carefully targeted assortments to drive engagement and conversion among an increasingly style-conscious travelling audience.
Main caption image (L-R): Toni McDonald, Cyprus Duty Free Retail Manager; Andrew Baker, Cyprus Free General Manager Duty; Elena Ourri, ARI | Global Buying Manager; Liam Dewis, Coach, Director Travel Retail & Emerging Markets; Panagiota Michael, Cyprus Duty Free, Buyer Fashion & Accessories; Nayia Tsiakouri, Cyprus Duty Free, Buying Administrator|Fashion & Accessories
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