Coccinelle unveils ‘minimalist’ new boutique concept at Rome Fiumicino

By Kristiane Sherry |

Inside new Coccinelle boutique at Fiumicino

Inside new Coccinelle’s minimal new boutique at Rome Fiumicino.

Italian fashion accessories brand Coccinelle has revealed a new minimalist store design, with Leonardo da Vinci-Fiumicino Airport the first to launch the concept.

The space, located near the Schengen area, makes use of warm white hues accented by brushed brass furnishings. 

Cocchinelle’s signature pink features on distinctive lacquered furnishings. 

The store is said to welcome customers into a “relaxed” atmosphere for a “pleasant and memorable” shopping experience.

Coccinelle said the space “celebrates women” and their “joy for life” and “conviviality”. 

“With Fiumicino, we have achieved the evolution of the current format that blends materials, shapes and colours with a perfect balance to express the femininity of the brand and its contemporary take,” a spokesperson said in a statement. 

Coccinelle’s global footprint spans 120 stores and 1,300 points of sale. These include department stores and multi-brand shops. It is present in travel retail locations in 44 countries across 118 points of sale. 

Coccinelle sales climb 20%

The brand unveiled its 2024 collections at the recent TFWA World Exhibition held in Cannes. Pieces included the dreamlike-’Kaleidoscope’ and sustainable ‘Roundabout’ lines.

Coccinelle also launched a travel retail capsule collection, a unisex offering made from soft, grainy leather.

Other products revealed included a backpack, a medium-size duffel, a bum bag, a double compartment mini bag, a passport holder and two luggage tags, all available in three colourways.

Coccinelle minimalist store Rome

The minimalist new store takes in warm white and soft pinks.

Back in March, Coccinelle reported 20% sales growth for its 2022 trading year. It also revealed it had opened 21 new multi-brand locations in travel retail and expanded cruise operations.

Its retail channel posted 30% gains, with 20% for wholesale with a “significantly positive” EBITDA.

eCommerce platform accounts for 8% of total company turnover, rising to 20% when eCommerce wholesale is included.

Leather bags are responsible for 80% of the total sales share, with small leather goods and minibags growing to 18% of turnover.

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