Cotswolds Distillery has launched its DF&TR business with World Duty Free at Birmingham, Bristol and East Midlands Airports.

Cotswolds Distillery has launched its inaugural travel retail proposition at Birmingham, Bristol and East Midlands Airports.

Introduced exclusively into the sector in World Duty Free stores at the beginning of April, the offering has enjoyed a strong start and already had a significant impact on sales.

The World Duty Free launch marks Cotswolds Distillery’s first foray into travel retail with its range of whisky and gin products.

Customers can purchase Cotswolds Distillery’s three flagship 70cl products. These are Cotswolds Dry Gin, Cotswolds Single Malt Whisky (pictured left) and Cotswolds Cream Liqueur. Customers can try before they buy with Cotswolds Distillery staff available to provide discerning travellers with samples, further insight into the brand, its products and their origins at the heart of the Cotswolds.

BESPOKE AREA

Product sampling at Birmingham Airport is complemented by a film about the products, their heritage and the production process, broadcast on a large HD display. The impact of this bespoke area has prompted double-digit sales growth since launching.

Kathryn Kindness, Country Commercial Category Manager at World Duty Free said: “As the UK’s leading travel retailer, we are always looking to expand our range with more local brands to offer to our customers and the Cotswolds Distillery offers this with its natural spirits.

“Its dry gin offers a blend of botanicals that is sure to be popular with domestic and international customers, along with the rich cream liqueur. We are also extremely delighted to be able to offer customers the single malt whisky which is the first single malt ever distilled in the cotswold countryside, bringing something special to World Duty Free.”