Distell reveals festival-inspired Glasgow Airport activation for Bunnahabhain

By Faye Bartle |

Bunnahabhain's maritime themed activation with Dufry at Glasgow Airport.

Bunnahabhain’s maritime themed activation with Dufry at Glasgow Airport.

Passengers travelling through Glasgow Airport can discover two new limited edition releases of Bunnahabhain whiskies, which are being showcased in a maritime themed activation with Dufry.
 
Travellers can taste the whiskies and have their picture taken in the space that reflects the spirit of the Islay Whisky Festival (Feis Ile), which takes place annually in the last week of May and is known as the ‘Glastonbury of the whisky world’.

Feis Ile lures whisky super fans from around the globe to attend events held at all the Scottish island’s distilleries.

“Feis Ile is a coming together of like-minded, passionate individuals who journey to taste exclusive drams, share in conversation and meet new people from the global whisky community,” said Distell International Head of Europe & Global Travel Retail, Luke Maga.

“We know not everyone is able to make this pilgrimage, and so these limited edition whiskies allow us to share Feis Ile with the world.”

The limited edition 23-year-old whisky releases featuring in the airport activation are: Feis Ile Abhainn Araig and Feis Ile Calvados Cask.

“Dufry is proud to debut the Bunnahabhain Feis Ile activation at Glasgow Airport and we look forward to expanding to other sites,” said Dufry UK’s Liquor Product & Promotions Manager, Paul Martin.

“It has been an honour to see many travellers stop to participate and engage with the activation and revel at the chance to in some way experience the excitement and culture of Feis Ile.”

LIMITED EDITION WHISKIES
Feis Ile Abhainn Araig is available in a 700ml bottle, non-chill filtered, at 50.8% ABV.

It takes its name from the Araig River on Islay and has been matured in ex-Pedro Ximenez sherry, in a selection of octave casks.

It has a velvety rich texture with notes of chocolate, powdered ginger and cigar box on the nose and dark toffee and spicy cinnamon on the palate.

The Feis Ile Calvados Cask also comes in a 700ml bottle, non-chill filtered, at 49.7% ABV.

It’s finished in Calvados brandy casks and has rested for two decades on Bunnahabhain’s shores before spending the last two years of its life in casks that once held fine French Calvados.

Tawny in colour, the dram contains notes of barley sugar, pear drops and toffee apples on the nose, and green apples, pear candies and toffee on the palate with a lingering floral finish.

Bunnahabhain Feis Ile Abhainn Araig and Feis Ile Calvados Cask.

A total of 850 bottles of Feis Ile Abhainn Araig and 140 bottles of Feis Ile Calvados Cask are available in travel retail.

Both whiskies are available in selected markets around the world, with only 850 bottles of Abhann Araig and 140 bottles of Calvados Cask available in travel retail.

Travellers who buy two Bunnahabhain products at the activation and join the Coterie Club (a free-to-join community of Bunnahabhain fans) will receive a free maritime mug with their purchase.

Bunnahabhain Distillery was established in 1881 and is Islay’s most remote distillery, situated on it most northerly point.

It utilises the pure spring water that is piped to the distillery, which gives the whisky its distinctive light colouring. Its portfolio broadly comprises non-peated expressions.

Maga added: “We are also proud of the fact that Bunnahabhain’s distillery, which forms part of the festival’s attractions, is currently on track to become Islay’s first distillery with a net zero emission distillation process.’

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