Dixons, the UK’s leading airport electrical retailer yesterday unveiled a new store design for its 2,196sq ft ‘Dixons Travel digital concept’ outlet in London Heathrow Airport T3’s departure lounge.

 

The refreshed and refurbished store is now located in the newly-expanded section of the lounge and incorporates several new concepts and digital features to Dixons Travel, including what the company terms as an improved range; connectivity brought to life; a digitally connected store; and a focus on services.

 

The retailer’s management says that the improved range of products includes the latest set of premium watches and a brand-new health and beauty category which has been put together specifically with passengers in mind.

 

DEDICATED NEW PRODUCT DEMONSTRATION AREAS

In terms of connectivity brought to life, Dixons says there are now dedicated spaces devoted to demonstrating the latest technology relating to home, health and sports SMART technology: “So from controlling your Philips hue lighting via your Apple watch, to playing the latest virtual reality game, we can demonstrate it all live on the shop floor.”

 

Meanwhile, in the digitally-connected store passengers can try out the latest technology, while comfortably monitoring their flights through dedicated departure screens. At the same time, there is some 50m-plus of digital signage mapping the entire internal store perimeter which highlights tailored offers and explains how the latest technology can help improve the shopping experience.

 

The new ‘Focus on Services’ also promises a ‘welcoming area’, where customers can sit and charge mobile phones while waiting for their flights, or seek out repairs or fixes their existing technology from the recently launched ‘Team Knowhow experts’ on hand to assist them in-store.

 

 

The new concept store is also open 16 hours and 30 minutes – seven days a week – between 05:30am to 10.00pm, so allowing good safety margins for those shoppers planning to take the first and the last daily flights.

 

The retailer says it also offers the customer convenience option to pick and reserve products online before arriving at the airport, so ensuring they are in stock and ready to buy and collect en-route. Customers can also take advantage of ‘Dixons Travel’s online beating prices’ guarantee and have their purchases delivered home after each trip – with or without installation.

 

‘A UNIQUE SHOPPING EXPERIENCE…?’

Commenting on all the changes, Heidi Woodhouse, Dixons Travel Managing Director commented: “We are really excited to be opening this new-look store and providing a unique shopping experience designed especially with passengers in mind.

 

“Whether you would like a Michael Kors smart watch to track your cycling distance whilst on holiday, need a Dyson hairdryer for that birthday present you forgot whilst you are away, or that Nest thermostat you’ve been thinking about for your own home, we can help you select the device that’s right for you to take away, or have it delivered and even set up. We can’t wait to hear what our customers think.”

 

Ben Crowley, Head of Retail Technology for Heathrow added: “As part of a wider plan to revitalise the Terminal 3 experience we have worked with Dixons to create a world leading technology store which will surprise and delight our passengers.

 

“Every aspect has been meticulous designed, bringing together cutting-edge design and technology under one roof.”