Dufry and Bulgari Parfums have opened a Perfume of Gems Pop-up on Level 2 of Zürich Airport until 2 September. The inauguration event was attended by the three companies plus a number of KOLs (influencers).

 

The conception of the ‘Perfume of Gems’ pop-up boutique offers ‘Italian joy and excitement to its clients, by sharing with them the Italian passion, inviting them to embrace the epicurean Italian way of life,’ says Bulgari.

 

“Travellers are drawn to the magnificence of the brand and the jeweller savoir-faire in the beauty category. Bulgari Le Gemme bond the worlds of high jewellery and fragrances, representing the highest expression of Bulgari’s quest for the ‘gems of nature’ transforming precious gemstones into new olfactory experiences. “

 

At a digital table at the heart of the pop-up travellers are invited to interact, identify the fragrance of their choice and learn about the scent’s ingredients.

 

ARTIST ON HAND FOR BOTTLE PERSONALISATION

Bulgari also offers personalisation of the bottle for a Le Gemme purchase at the pop-up store. An artist – available every Saturday and Sunday of July – is on hand to personalise customers’ favourite fragrances.

 

 

The ‘Perfume of Gems’ pop-up boutique was inaugurated by Heidi Köpple – Head Commercial Centers at Zürich Airport; Michael Bruderer – Operations General Manager Dufry at Zürich Airport; Alberto Goncalves – Bvlgari Parfums WW Sales Director & Eric Eleuterio – Bulgari Parfums Europe & Africa Sales & Marketing Director.

 

After the official ribbon cutting guests were invited on an ‘emotional journey’ along the Bulgari Gemsroad with Carole Widmer, a gemologist at Bulgari.

 

Olfactive signatures were then fully explained by Caroline Naudin, Bulgari Parfums Marketing Director, to give guests an insight into the process of creating the fragrances inspired by gem stones.