Dufry secures luxury retail concessions at Helsinki International Airport

By Andrew Pentol |


The 13-lot commercial tender issued last year, covers a total area of 1,081sq m at Helsinki Airport. Source: Finavia

Airport operator Finavia has finally awarded the luxury and premium retail concessions at Helinski Airport to Dufry Group — as part of the airport’s €1bn ($1.1bn) development programme.

The 13-lot commercial tender announced last year, covers a total area of 1,081sq m. Twelve of the retail spaces are now located in the new Terminal 2 area serving long-haul flights, or non-Schengen traffic, at Helsinki Airport. One retail space is situated in the section of the terminal serving European and domestic flights (Schengen area).

TRBusiness was on location at Helsinki Airport in February, when the results of the tender were expected to be announced and learned more about the airport operator’s ambitious development plans.


Regarding the tender, five concessions were available for premium retail (507sq m), four for high-end luxury retail (243sq m) and four for F&B (331sq m). Retail categories include jewellery, watches, sunglasses, leathergoods and fashion accessories, with premium shops and boutiques set to open in Summer/Autumn 2019 and Spring 2020.

The luxury retail units will open in Spring 2020 and 2021 and be operated by Dufry which currently runs 11 stores at the airport. The incumbent duty free operator was selected to operate high-end stores covering brands such as Bulgari, Jimmy Choo, Chloe, Coach and Longchamp.

Additional Timebox and Urban Attitude outlets — the retailer’s own shop concepts — along with the sunglasses and watches and jewellery shops will also be operated by Dufry and open at HEL later this year.

Helsinki airport WDF 2

Dufry is the incumbent duty free operator at Helsinki International Airport.

Nora Immonen, Director for Commercial Services, Finavia said: “We have conducted the procurement process very thoroughly. We were able to secure exactly the kind of concepts and brands that will suit our various customer groups and support the overall development of the airport.”

Fred Creighton, Divisional CEO for UK and Central Europe, Dufry commented: “We’re delighted to have been awarded this contract to operate premium shopping outlets at Helsinki airport.

“This is an exciting time for the airport as it enters this phase of transformation and we are proud to be part of what is the largest construction and redevelopment project in its history.  We look forward to playing our part by adding new features to the world-class shopping experience which will be enjoyed by the millions of passengers who use the airport each year.”

Eugenio Andrades, Dufry’s Divisional CEO Europe, Africa and Strategy, Dufry Group remarked: “We are delighted to have secured this new contract and would like to thank our partners at Finavia for their support and the trust they have shown in us.

“Ours is a very collaborative and long term relationship and we look forward to working with the airport team to create welcoming and impactful retail spaces for the over 20 million passengers that will pass through the airport each year. This is an exciting time of transformation for Helsinki airport and we are proud to be part of it”.


Meanwhile, SSP Finland has been selected to run four new cafés and restaurants. SSP will open champagne bar Helcin, The Tearoom Oh My and It’s Tea Time concepts, along with a Finnish café (Café Koivikko). A Helsinki Smoothie juice bar serving fresh smoothies and juice will also begin trading.

Pia Jormanainen, Managing Director, SSP Finland remarked: “We’re delighted to have won this latest tender and are looking forward to working with Finavia to expand and strengthen our existing F&B operations at Helsinki Airport.

“These latest openings have been designed to meet the needs of all passengers travelling through Finland’s largest airport — whether they are celebrating the start of their holidays with a glass of champagne or looking to refuel with a healthy and nutritious meal before their next flight.”

Helsinki upgrades

A timeline of the development programme at Helsinki International Airport. Source: Finavia


According to Finavia, the non-Schengen commercial tender involved ‘the most extensive competitive bidding process’.

Immonen added: “We are very happy with the operators that were selected. The customer experience and its enhancement are at the heart of all our operations and development efforts, and thanks to the new shops, brands, restaurants and cafés, we can offer an even wider selection of services to both our Finnish and international passengers.

“As our airport continues to develop, we will make the shopping and restaurant world even more versatile for our customers with more diversity in terms of where and what to eat and more local specialties to shop.”

Finavia indicates that the aim of the redevelopment programme is to give Helsinki Airport a competitive edge alongside other European airport and cement its status as a significant airline hub between Europe and Asia.


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