Dufry opens new Anecdote duty paid shop in Circle district at Zurich Airport

By Andrew Pentol |

The Dufry Anecdote store offers top global brands and local premium labels.

Dufry Group has opened its new Anecdote duty paid shop in the Circle district at Zurich Airport.

The Circle district features two hotels and shopping and convention center facilities.

Operating daily including weekdays and public holidays, Anecdote offers top global brands and local premium labels at attractive prices.

Isabel Zarza, Chief Executive Officer Central & North Europe, Russia & Africa said: “We offer our customers a great brand experience across more than 600sq m with professional advice for all our core categories — from fashion and accessories, to perfumes, cosmetics and skincare products for her and him; to wines and spirits, on to food and confectionary as well as tobacco, jewellery, watches, sunglasses and travel bags.

“Anecdote is not just for travellers. We also want to attract local customers from the Greater Zurich Area, which is one of Europe’s economically strongest areas with around 3.8 million inhabitants.”


Stefan Gross, Chief Commercial Officer, Flughafen Zürich added: “We are very excited to open the Circle. Zurich Airport takes a big step forward in transforming itself into a destination in itself by embracing new concepts ranging from a rooftop restaurant to a highly competent health center.

Dufry’s aim is to attract local customers from the Greater Zurich area.

“Anecdote will make Dufry’s offer available to a broader audience – an idea that was born in 2016 and finally comes to life.”

Customers visiting the Anecdote shopping environment can benefit from the Red by Dufry loyalty programme and enjoy exclusive services and offers on their next trip. Points can be redeemed in Dufry duty free shops across 420 locations worldwide.

The perfumes and cosmetics offer in the new Anecdote shopping environment at Zurich Airport.

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