Dufry to serve up global & local brands at Sofia Airport after winning contract

By Charlotte Turner |

Consolidating its existing footprint in Bulgaria at Burgas and Varna airports, Dufry has been awarded a new eight-and-a-half-year concession contract at Sofia International Airport to operate a total of 13 shops, eleven of which will be duty free and two of which will be duty paid.

 

Dufry will take over the operation of the 1,433sq m of existing commercial space as of June 2022 and will develop a new 1,800sq m walkthrough shop and a new 170sq m Arrivals shop, both of which will be located in the airport’s Terminal 2.

 

Sofia Airport is the largest international airport in Bulgaria and handled over 7 million passengers in 2019. The airport has already started a major redevelopment which includes the construction of a new terminal. Dufry will significantly improve the commercial offer as part of this extensive redevelopment, and hopes to set a new benchmark for travel retail in Eastern European airports.

 

NEW EXPANSIVE WALKTHROUGH STORE

The retail space in the existing Terminal 2 will be transformed with the construction of the 1,800sq m main walkthrough duty free store and the new duty paid Arrivals shop.

 

The core product categories will be offered across the various commercial outlets and in the new walk-through store customers will discover an extensive product mix including internationally renowned brands, exclusive products and new launches.

 

Sofia Airport is the largest international airport in Bulgaria and handled over 7 million passengers in 2019. Source: Craig Hastings.

Sofia Airport is the largest international airport in Bulgaria and handled over 7 million passengers in 2019. Source: Craig Hastings.

There will also be a strong focus on local products, which will be showcased within the store in a ‘Taste of Sofia’ area, to convey a strong sense of place.

 

INTEGRATION OF DIGITAL

Commenting on the new contract, Alberto Iglesias, Chief Operating Officer, Mediterranean, Eastern Europe & Middle East said: “Dufry is proud to have been awarded this important new concession in Bulgaria.

 

“We would like to thank Sofia Airport for the trust they have shown in us. As the leading global travel retailer, we will use our extensive knowledge and expertise to take the airport’s shopping experience to an entirely new level for over seven million passengers who visit Sofia Airport each year. A key element of the new walk-through store will be the integration of digital technologies.”

 

Jesus Caballero, Sofia Airport Chief Executive Officer, added: “With the appointment of the professional duty free and travel retail operator Dufry for the airport shops, we are a step closer to delivering the envisaged excellence to our passengers.

 

“Our travellers deserve a better commercial experience on the airport premises and Dufry is going to deliver it. Our expectations of the global travel retailer are in line with Sofia Airport’s major transformation aimed to rank the airport among its European peers.”

Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...

International

TR Consumer Forum 2024: Ticket sales now open

TRBusiness is thrilled to announce that you can now book your tickets to the TR Consumer Forum...

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend