The collaboration spanned 15 Extime Duty Free doors across Paris Orly and CDG.

Earlier this year L’Occitane Group Travel Retail joined forces with Extime Duty Free Paris and Extime JCDecaux Airport to create a high-profile activation to support the travel retail avant-première of the Erborian Centella Redness sensitive skincare range.

The collaboration, which spanned 15 Extime Duty Free doors across Paris Charles de Gaulle and Paris Orly airports, ran from 6 January until 23 February. The official launch of the new Centella Redness range took place in domestic markets on 1 February.

The initiative represented the first time Erborian and Extime have partnered on this scale, combining immersive retail theatre with skincare storytelling and cultural touchpoints designed to resonate with global travellers.

The activation aimed to accelerate skincare recruitment for Erborian at a time when sensitive-skin solutions are gaining momentum in both domestic and travel markets.

Passengers were able to discover the Erborian brand before arriving at the airport via the Extime.com marketplace, which allowed them to plan their purchases in advance, and discover targeted loyalty newsletters offering incentives to visit Extime Duty Free stores.

The activation combined immersive retail theatre with skincare storytelling and cultural touchpoints designed to resonate with global travellers.

At the airport, the launch of Centella Redness was highlighted with front-of-store displays and floor stickers guiding customers to a dedicated space.

This activation was amplified by Extime JCDecaux Airport digital screens, sampling and brand ambassadors at peak times. In addition, K-pop performances took places on Saturdays throughout February, referencing Erborian’s Korean heritage.

Erborian unveils Centella Redness

Centella Redness is a three-step routine designed for redness-prone and reactive skin, often exacerbated by a sensitivity to environmental or emotional triggers such as temperature changes, pollution or stress.

Key ingredients include Centella Asiatica and other high-efficacy actives, designed to combine instant complexion correction with long-term soothing benefits.

According to L’Occitane Group, 73% of consumers feel that their skin is more reactive, with one in three adults experiencing redness. The sensitive skincare segment is therefore expanding rapidly, now rivalling the anti-ageing category in both scale and growth momentum.

The activation was amplified by Extime JCDecaux Airport digital screens, sampling and brand ambassadors at peak times.

The reformulated CC Red Correct incorporates boosted skincare benefits, an SPF 30, and improved correction. The new Centella Red Serum is said to deliver visible reduction in redness intensity within 24 hours, while the reformulated Centella Crème provides daily hydration.

For L’Occitane Travel Retail, the partnership underscores a strategic push to attract skincare consumers, introduce them to cosmetic trends, and elevate brand storytelling within airport environments.

L’Occitane Group Marketing Director Global Travel Retail Mona L’Hostis commented: “Erborian has always stood for innovative and effective skincare rooted in Korean expertise, and Centella Redness reinforces that promise with demonstrable results.

Centella Redness, which features key active ingredient Centella Asiatica, is a three-step routine designed for redness-prone and reactive skin.

“Partnering with Extime allows us to bring that story to life in a fresh, immersive way, combining visibility, culture and education to meet travellers where they are. The brand continues to gain tremendous momentum and loyalty, providing a significant boost for our skincare ambitions in travel retail.”

Extime Paris Chief Commercial & Merchandising Officer Séverine Patureau added: “Through this Extime Immersive Journey, we have designed an experience that invites passengers to embark on a truly sensory journey, from digital touchpoints to the store, blending skincare expertise, cultural expression and innovation.

“Our ambition is to transform the time spent at the airport into an inspiring moment of discovery, and to offer brands a unique stage to create a lasting emotional connection with travellers.”

Extime JCDecaux Airport Managing Director Isabelle Fourmentin noted: “Working hand in hand with Erborian and Extime Duty Free Paris, we’ve transformed the launch of Centella Redness into a truly integrated retail media strategy, with initial brand exposure at home via our Extime.com digital ecosystem and a follow-up at the airport on our shopping screens. This allowed us to reach travellers at key moments in their journey, enabling us to seamlessly maximise conversion within duty free stores.”

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