Ferrero Travel Market and Dufry celebrate Tic Tac’s 50th birthday at MXP

By Andrew Pentol |


Tic Tac is celebrating its 50th birthday with various events and promotions worldwide.

Ferrero Travel Market joined forces with Dufry Group at Milan Malpensa Airport in October to celebrate the 50th birthday of the Tic Tac brand.

Throughout the month, passengers passing through the airport were invited to blow out all 50 candles on a giant birthday cake before a timer ran down to win a Tic Tac gift.

The brand is now celebrating its 50-year journey with a series of birthday events and promotions for consumers worldwide.

Sergio Salvagno, General Manager, Ferrero Travel Market said: “The Milan Malpensa activation was part of the 2019 global initiative to celebrate the 50th birthday of the Tic Tac brand. There was a real party atmosphere! Travellers crowded around the Tic Tac cake and challenged each other to blow out the candles, which created quite a buzz in the shopping area.


Tic-Tac-Promotion-2“A 50th anniversary is something that very few brands in sugar confectionery can claim. With this activation, we wanted to celebrate this important milestone for a unique brand and also reward customers for their loyalty with a nice gift.”

Over the years, consumers have enjoyed a colour assortment of minty and fruity flavoured Tic Tac and established the giant ‘Lilliput’ jar in the travel retail sugar confectionery sector.

According to the company, next year there will be a further evolution of Tic Tac including a re-styling of the Lilliput jar. This will reinforce its resemblance to the T33 pack and reduce plastic usage by 20% in line with Ferrero’s commitment to sustainability.

Salvagno added: “Consumers are our key stakeholders and our passion to satisfy them is at the heart of our daily activities. For this reason, we decided to evolve our long-standing bestseller, removing excess plastic material. We are very happy with the results and confident that travellers will appreciate our efforts.”


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