‘Light Up Your Christmas’: Ferrero Rocher has partnered with several European airports this Christmas to deliver a novel and tasty treat.

Travellers to select European airports this holiday season have the opportunity to win a 96-piece Ferrero Rocher pyramid of pralines courtesy of a new campaign.

‘Light Up Your Christmas’ activations at Paris (Orly), Frankfurt, Oslo and Luxembourg Airports, running through December, allow personalised golden greetings to be exchanged via animated cards.

Senders can be in with the chance to win the giant pyramid dome of confections to enjoy and share with friends and family.

In related news, Ferrero is pre-launching the new Ferrero Rocher Golden Gift, which has been designed exclusively for travellers and boasts a tin box that can be upcycled with a QR code on the pack offering various ideas in which to reuse the tin.

Sergio Salvagno, General Manager at Ferrero Travel Market, commented: “We are delighted to see our ‘Light Up Your Christmas’ campaign featured in selected European airports.

“This activation encourages interaction from travellers, adding a further seasonal touch and the opportunity to win a Ferrero Rocher pyramid.

“Gifting is a key purchase driver for travelling shoppers and our Ferrero Rocher brand is the perfect choice, especially during the Christmas and holiday season.

“Products such as the new Ferrero Rocher Golden Gift encourages consumers to upcycle the box after consumption and represents one of the latest examples of our commitment to sustainability. Here we are offering a premium product that not only tastes good and is a superb gifting item, [but] it also lasts.

More than two million passengers at Paris (Orly), Frankfurt, Oslo and Luxembourg Airports are expected to be exposed to the Ferrero Rocher campaign in December.

Salvagno continued: “Everything we do is guided by our four pillars – protecting the environment, sustainably sourcing high quality ingredients, promoting responsible consumption and empowering people.”

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