The Nice installation was complemented by an immersive sustainability-themed digital tunnel, alongside a network of 73 screens.

Ferrero has launched its first global digital communications campaign at Nice Côte d’Azur Airport. The initiative was designed to bring the company’s  ‘Quality at Heart’ commitment to life through innovative installations that showcase Ferrero’s values, heritage and responsible sourcing practices.

From 23 September to 20 October, travellers at Nice Airport are being invited to explore a striking hazelnut-shaped installation that guides them through the lifecycle of Ferrero’s ingredients, which feature in best-selling products such as Ferrero Rocher.

This interactive experience traces the journey of the hazelnut, from the fields where it is cultivated, to the final product sold worldwide.

From 26 September until 2 October, the installation was complemented by an immersive sustainability-themed digital tunnel, alongside a network of 73 screens, ensuring strong visibility and engagement during passengers’ journeys. 

The campaign found continuity at the recent 2025 TFWA World Exhibition in Cannes, during which Ferrero unveiled upcoming novelties from its portfolio of brands, while reinforcing its commitment to sustainability and responsible consumption.

Illustrating Ferrero’s ‘Quality at Heart’ commitment, a striking hazelnut-shaped installation guides travellers at Nice Airport through the lifecycle of Ferrero’s key ingredients, tracing the journey of the hazelnut.

This Quality at Heart campaign also reflects Ferrero’s commitment to sustainability and responsible sourcing, as outlined in its renewed Hazelnut Charter which promotes regenerative farming practices, fair working conditions, and full supply chain transparency.

Today, over 90% of hazelnuts are traceable back to individual farms, and more than 21,000 farmers have been trained in sustainable cultivation practices, the company maintains.

READ NEXT: Ferrero showcases brand innovation and sustainability vision in Cannes

READ NEXT: Ferrero partners with Avolta for Kinder Crunchy Cookies launch

READ NEXT: Ferrero Travel Market unveils Kinder Catch The Stars campaign