Flemingo’s Baltona captures 7-year Tallinn concession

By Luke Barras-hill |

TallinnmainEstonia’s Lennart Meri Tallinn Airport has awarded Baltona Duty Free its first exclusive duty free concession in the Baltic states.

Flemingo International-owned Baltona will run a walkthrough shop (800sq m) and two last-minute outlets for transfer and non-Schenghen passengers (totalling 180sq m), as the airport operator commences a ‘radical transformation’ of its retail space that combines a new design and emphasis on local product assortments.

The seven-year contract will begin in the first quarter of 2018.

Tallinn Airport Chief Commercial Officer Eero Pärgmäe, said: “We are delighted to welcome Baltona to Tallinn Airport as the exclusive duty free operator in our newly developed airside space.

“Baltona has demonstrated not only a clear alignment to our vision for the airport but also a clear understanding of the needs of the retail customer. We are confident that, together, we can drive a new level of commercial performance for both companies and create engaging, exciting and satisfying retail experiences for the customer at Tallinn Airport.”

‘STRONG CORE OFFER’

Flemingo says the main duty free store incorporates a ‘strong core offer’ spanning perfumes & cosmetics, tobacco, confectionery and liquor, in addition to fashion, accessories and jewellery.

Talinn 1 (2)

Baltona Duty Free, a division of Flemingo International Group and well-established in parts of Central Eastern and Western Europe,  will operate three shops over a total area of 980sq m.

An immersive ‘tasting zone’ also features in the main store, alongside a range of local specialities, including fine foods, souvenirs and traditional Estonian products.

London-based travel retail specialist The Design Solution has combined traditional elements of Estonian culture such as local timbers – reflecting the country’s dense forest areas – with cutting-edge technology.

“ We wanted the space to feel absolutely integrated into the fabric of the airport, giving passengers a seamless experience borne out of a strong sense of place,” commented Nick Taylor, Director, The Design Solution.

Talinn 1 (3)

The Design Solution have blended aspects of traditional Estonian culture with leading technology to provide a seamless experience that emphasises a strong sense of place.

Tallinn Airport says the new design and heightened emphasis on local products ‘will express a powerful and authentic flavour of the region, further enhancing the sense of place at Estonia’s largest airport’.

Piotr Kazimierski, CEO of Baltona Duty Free, added: “Tallinn has a wonderful slogan – ‘Tallinn Airport never be the largest in the world but it can be the world’s cosiest airport’ – and we have sought to express that spirit in the retail spaces.

“It is a small airport with a big personality, as reflected in its reputation as one of the most passenger-friendly airports in the world. Working closely with The Design Solution and the airport management we have ensured that we create a unique space that will not be simply a ‘stop on the journey’, but rather a place where passengers will feel comfortable and welcome.”

TRAFFIC +26% BY 2022

Tallinn Airport, located 4km from the city centre, handled over 2.2m passengers in 2016.

The airport is undertaking a two-phase infrastructure development programme costing approximately €130m resulting in an expanded airside, improved terminal spaces, and a runway extension, as it forecasts traffic to reach 2.8m annually by 2022.

Poland’s Baltona Duty Free operates in Poland, Ukraine, Romania, France, Italy, Belgium, Netherlands and Germany.

Founded in 1946, the company operates a range of travel retail formats including tailored-fit solutions at regional airports.

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