In May, Nice Côte d’Azur Airport turned its attentions to all things fashion,  ahead of its Fashion Week, by erecting a photo studio, inviting top fashion influencers and offering passengers the chance to win makeover sessions.

 

The various promotions and activities – under the ‘Operation Airport Style’ theme – which have been taking place this month, have benefited from additional travellers heading to the International Film Festival and the Monaco Grand Prix.

 

The fashion event also served to highlight the airport’s new departure lounge in Terminal 2, which houses boutiques from Hermès, Hour Passion, Victoria’s Secret, The Kooples, Salvatore Ferragamo, Michael Kors, Emporio Armani, Multi-Marques – featuring Etro, Zilli, Zegna, Paul & Shark, Tumi, Nolijo, Lacoste, Bensimon – among others.

 

In addition, customers could peruse the offer at the Misaki and Daniel Wellington pop-up stores, which were recently introduced to both of the airport’s terminals.

 

FASHION INFLUENCERS

To help promote the activities taking place at the airport in May, the authority invited some Côte d’Azur fashion ‘influencers’, namely Antoine, Marine, Alexandre and Céline, more commonly known as Monsieur Lifestyle, Marine Johanna, BeauParleur and LifeStyleByCeline.

 

 

These fashion/lifestyle bloggers were encouraged to document their visit to the airport as well as their shopping experience as part of ‘Operation Airport Style’, as labelled by the airport.

 

Joining in the festivities, airport loyalty members Alain and Geraldine were treated to a makeover session after being chosen from a random draw and enjoyed half a day with the expert advice of two stylists from the magazine Grand Sud.

 

They were also pampered with makeup and hairstyling for the occasion.

 

 

“Operation Airport Style was marked by several testimonials and highlights from passengers relayed by an ad-hoc creative event; the creation of inspiring lookbooks was developed in the airport’s Business Centre by recreating a real photo studio,” said the airport.

 

“More than 50 looks, sourced from the airport shops, have been photographed in this temporary studio. From a digital perspective, in addition to the different ‘stories’, publications and influencer blog articles, an events website allows passengers to find out more about the looks, what happens backstage and the feedback from Club Airport Premier members regarding their makeover experience.”