Foreo partners SM Seruya to enter Gibraltar market in two locations

By Charlotte Turner |


Swedish beauty tech and wellness giant, Foreo has partnered SM Seruya Limited to open two new stores; one downtown at 139 Main Street, Gibraltar and another at Gibraltar International Airport’s Departure Lounge.


Foreo plans to introduce a range of its best-selling products, including the hero facial cleansing massager range LUNA, covering LUNA,3, LUNA, Mini 3, and LUNA, Mini 2, to the new locations.


Customers can also expect to see the 90-second masking device UFO, alongside the range of UFO, masks. The ISSA, Kids, ISSA, Baby, and ISSA, Play electric toothbrushes will also be featured together with the LUNA, and UFO, ranges.



Global Travel Retail Director Gary Leong said: “We are beyond excited to enter the Gibraltar market in partnership with SM Seruya. As a major tourist destination connected directly with main cities in the United Kingdom, it proves to be a promising market for our brand.


Foreo products will now be available on Gibraltar's High Street.

Foreo products will now be available on Gibraltar’s High Street.

“We are hitting the ground running with two locations opening simultaneously, and are thankful to SM Seruya for their cooperation and continued support in this partnership.”


SM Seruya’s Managing Director, Shaya Seruya shared similar sentiments. “Having such an international brand in the beauty industry on board is a great accomplishment for SM Seruya.


“We have been continuously expanding our beauty portfolio over the years, and Foreo is a notable addition to that. We’re happy to extend whatever support the brand needs in order to ensure a successful partnership ahead.”


Founded in the 1870s, SM Seruya is a fourth generation family-owned business. As the leading beauty and fragrance retailer in Gibraltar, they are the exclusive operator at Gibraltar International Airport, and cover five luxury stores on Main Street.


“SM Seruya boasts an extensive portfolio of brands ranging from the Estée Lauder Group, Chanel, Dior, Hermès, Maison Francis Kurkdjian and the Puig group.”

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