Foreo targets European expansion with Heinemann and Unifree partnerships
By Andrew Pentol |
Swedish beauty brand Foreo has agreed partnerships with Gebr. Heinemann and Unifree Duty Free as it continues its European expansion.
Foreo, which recently opened a counter in the new cdf Beauty downtown store in Hong Kong, already has counters in Istanbul, Vienna and Bucharest. It will now enter the new Istanbul Airport which opened in March.
The new Istanbul Airport boasts 53,000sq m of tax free shopping space. Unifree, in which Gebr. Heinemann is a majority shareholder operates over 110,000 sq m of retail space in 24 different airports in nine countries.
In just two-and-a-half years, Foreo Travel Retail has expanded globally to 230 locations in 26 countries thanks to partnerships with retailers such as Gebr. Heinemann, Dufry, Lotte Duty Free, Shilla Duty Free, China Duty Free Group and DFS Group.




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